Social
Social Policy and Practices
The company is committed to creating stability for society and the community, developing the skills and potential of employees to create quality people for society, and creating jobs and careers, distributing income to the community to create a sustainable society as follows.
- The company supports training and provides advice to ensure that personnel have appropriate and sufficient knowledge and understanding of relevant laws and international human rights principles for their work. In addition, the company must supervise and ensure that all levels of company personnel comply with relevant laws and regulations, respect the rights and freedoms of others, and treat employees fairly and equitably. The company promotes local employment, opportunities for the disadvantaged, and people with disabilities, without discrimination, even if there are differences in race, religion, gender, age, education, beliefs, or any other matter.
- The organization arranges for the development of personnel, with continuous training management to enhance capabilities and elevate the performance of employees, making the company’s operations more efficient. It also creates motivation for employees to stay with the company to jointly develop the organization.
- The company arranges for employees to receive benefits, safety, and hygiene in the workplace as prescribed by law, and beyond what is legally required, to create job satisfaction for employees.
- Develop the company’s operating system by promoting employee participation in benefiting society, both directly and indirectly, to drive a sustainable economy.
- Carry out work in the development of youth potential, society, and various public benefits, by cooperating with the community, government agencies, and the public sector to improve living conditions and the environment of the community in society.
- Supporting community products and produce to reach consumers more effectively, resulting in increased income and improved living conditions for the community.
- Maintain the company’s various equipment in a ready-to-use condition to reduce losses that may occur from business processes, prevent resource wastage, and prevent losses or accidents that may occur.
Social Performance
Building An Organic Farming Community
In addition to the company doing organic farming itself, the company also promotes farmers in nearby areas to switch from chemical farming to organic farming.
This also creates income and jobs for farmers in the area. The company provides knowledge, supports equipment, and also takes care of, follows up, and checks the cultivation process to ensure confidence in the produce, and purchases the produce from farmers to be raw materials for the company’s restaurant, as well as to sell in supermarkets.
| 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|
| Number of Farmers | 55 | 117 | 111 | 105 |
| Total Cultivated Area (Rai) | 193 | 228 | 258 | 321 |
| Production Volume (KG) | 191,512 | 335,967 | 563,545 | 251,703 |
| Value (THB) | 11,490,720 | 19,846,383 | 33,990,168 | 30,090,637 |
Promote in the areas of Chiang Mai, Chiang Rai, Lamphun, Lampang, Nan, and Mae Hong Son provinces.
oh-kad project
Pun-Hug Project
he company has established the ‘Punhug’ project, which is a project created to help society. It was established in 2015 with the intention of delivering love to everyone and wanting everyone to have good health. The Punhug project consists of various activities, for example...
Yim-Noi Yim-Yai Project
โครงการหยิบแล้วหยอด
โครงการปันฮัก มอบแม่ไก่
โครงการปันฮัก ปันน้ำใสให้น้อง
Phee Pan Nua Community Project
The community of Phee Pan Nua, Omkoi District, Chiang Mai Province, is a community living in the highlands. The company sees the importance of helping to support and develop living conditions, careers, and education by helping to build school buildings, supporting educational equipment, feeding the community, building water tanks in Phee Pan Nua School to improve the living conditions of the community. There are continuous activities to support the Phee Pan Nua community.
Occupational Health, Safety, and Work Environment Management
The management of occupational safety, health, and the working environment has a direct impact on the health and quality of life of employees at all levels, as well as other stakeholders, while also contributing to the continuity and sustainability of the Company’s business operations. The Company is therefore committed to eliminating hazards and reducing occupational safety, health, and workplace environmental risks based on risk assessments and other relevant factors, as appropriate. To achieve this, the Company has established its Safety, Occupational Health, Working Environment, and Environmental Policy, which emphasizes strict compliance with applicable laws and regulations, the protection of workplace safety, the promotion of employee health and well-being, and the maintenance of a safe working environment. The Company is committed to minimizing, controlling, and preventing workplace accidents, with the ultimate goal of achieving “Zero Accidents.”
In 2025, the Company recorded zero work-related fatalities among employees. The Lost Time Injury Frequency Rate (LTIFR) was 15.92 cases per 1,000,000 working hours, representing an 85.66% reduction compared with 2024. The most common types of workplace accidents were: 1.Cuts, lacerations, punctures, or stab injuries caused by objects or equipment; and 2.Injuries resulting from falling objects. The Company conducted thorough analyses of these incidents and implemented corrective measures to reduce and prevent their recurrence. In addition, the Company remains committed to further reducing workplace injuries by enhancing the evaluation of control measure effectiveness, developing both short-term and long-term improvement plans, and conducting branch-level discussions to review work standards, strengthen safety precautions, and improve workplace conditions comprehensively.
Throughout 2025, the Company continuously implemented occupational safety, health, and working environment initiatives to foster safety awareness, strengthen a culture of safe working practices, and promote employees’ physical and mental well-being. A total of 14 safety and health programs were organized, covering accident prevention, emergency preparedness, physical and mental health promotion, and the enhancement of safety knowledge and operational skills. These initiatives aim to continuously elevate workplace safety standards and improve employees’ quality of working life in a sustainable manner.
Safety and Health Activities in 2025 The Company carried out the following programs and activities to promote occupational safety, health, and workplace well-being:
| Incident Type | Main Causes | Preventive Measures |
|---|---|---|
| 1. Cuts, Lacerations, Punctures, or Stab Injuries Caused by Objects or Equipment |
|
|
| 2. Injuries Caused by Falling or Collapsing Objects |
|
|
| 3. Foreign Objects Entering the Eyes |
|
|
Basic Firefighting Training Program
Fire Emergency Response and Evacuation Drill Program
Emergency Chemical Spill Response Drill Program
Basic First Aid and Cardiopulmonary Resuscitation (CPR) Training Program
Supervisor-Level Safety Officer (Safety Officer: Technical Level) Training Program
Tractor Driving Safety Training Program
Electrical Safety Training Program
Mental Health and Workplace Well-being Promotion Program
Drug Prevention and Awareness Training Program
Personal Protective Equipment (PPE) Training Program on Proper Use
Safe Driving Campaign Promoting Helmet Use and Seat Belt Compliance
Motorcycle Safety Training Program
Recognition as a Model Organization for Workplace Health Promotion by the Labour Safety Division, Department of Labour Protection and Welfare
Ergonomics Training Program for Safe and Efficient Working Practices
In 2024, the Company recorded zero work-related fatalities among employees. However, the Lost Time Injury Frequency Rate (LTIFR) increased by 0.03 cases per 1,000,000 working hours compared to 2023. The top three most common types of workplace incidents were 1. Cuts, lacerations, or puncture wounds caused by sharp objects 2. Injuries from falling objects 3. Slips, trips, and falls
The Company has conducted analyses and implemented corrective actions to reduce and prevent such incidents. It remains committed to lowering workplace injury rates in line with organizational targets by enhancing the effectiveness of control measures, developing both short-term and long-term improvement plans, and conducting site-level engagement to review operational standards. Additional safety precautions and workplace environment improvements have also been implemented comprehensively across operations.
In 2024, the Company organized 15 initiatives to promote occupational health, safety, and work environment awareness within the organization. These activities aim to foster a strong safety culture and raise awareness among employees.
| Incident Type | Main Causes | Preventive Measures |
|---|---|---|
| 1. Cuts, Lacerations, or Puncture Injuries from Objects |
|
|
| 2. Injuries from Falling Objects |
|
|
| 3. Slips, Trips, and Falls |
|
|
โครงการอบบรมปฐมพยาบาล และช่วยเหลือกู้ชีพขั้นพื้นฐาน
โครงการอบรมดับเพลิงขั้นต้น
โครงการอบรมการขับและบำรุงรักษารถยกอย่างถูกวิธีและปลอดภัย
โครงการความปลอดภัย อาชีวอนามัย และสภาพแวดล้อมในการทำงาน
โครงการขับขี่ปลอดภัย ทานผักปลอดภัยกับ OKJ
โครงการฝึกซ้อมดับเพลิงและอพยพหนีไฟ
