Social
Social Policy and Practices
The company is committed to creating stability for society and the community, developing the skills and potential of employees to create quality people for society, and creating jobs and careers, distributing income to the community to create a sustainable society as follows.
- The company supports training and provides advice to ensure that personnel have appropriate and sufficient knowledge and understanding of relevant laws and international human rights principles for their work. In addition, the company must supervise and ensure that all levels of company personnel comply with relevant laws and regulations, respect the rights and freedoms of others, and treat employees fairly and equitably. The company promotes local employment, opportunities for the disadvantaged, and people with disabilities, without discrimination, even if there are differences in race, religion, gender, age, education, beliefs, or any other matter.
- The organization arranges for the development of personnel, with continuous training management to enhance capabilities and elevate the performance of employees, making the company’s operations more efficient. It also creates motivation for employees to stay with the company to jointly develop the organization.
- The company arranges for employees to receive benefits, safety, and hygiene in the workplace as prescribed by law, and beyond what is legally required, to create job satisfaction for employees.
- Develop the company’s operating system by promoting employee participation in benefiting society, both directly and indirectly, to drive a sustainable economy.
- Carry out work in the development of youth potential, society, and various public benefits, by cooperating with the community, government agencies, and the public sector to improve living conditions and the environment of the community in society.
- Supporting community products and produce to reach consumers more effectively, resulting in increased income and improved living conditions for the community.
- Maintain the company’s various equipment in a ready-to-use condition to reduce losses that may occur from business processes, prevent resource wastage, and prevent losses or accidents that may occur.
Social Performance
Building An Organic Farming Community
In addition to the company doing organic farming itself, the company also promotes farmers in nearby areas to switch from chemical farming to organic farming, with the intention of creating an organic farming environment to reduce environmental damage and allow farmers and people in the community to consume plants, vegetables, and fruits that are free from chemicals.
This also creates income and jobs for farmers in the area. The company provides knowledge, supports equipment, and also takes care of, follows up, and checks the cultivation process to ensure confidence in the produce, and purchases the produce from farmers to be raw materials for the company’s restaurant, as well as to sell in supermarkets.
As of June 30, 2024, the company has supported approximately 100 farmers. During the years 2021-2023 and the six-month period ending on June 30, 2024, the company purchased 24,013 kilograms, 191,512 kilograms, 252,934 kilograms, and 182,831 kilograms of organic vegetables from farmers, accounting for 4.8%, 29.1%, 32.3%, and 35.4% of the total produce used in the company’s business each year, respectively.
| 2022 | 2023 | 2024 | Target 2025 | |
|---|---|---|---|---|
| Number of Farmers | 55 | 117 | 111 | 105 |
| Total Cultivated Area (Rai) | 193 | 228 | 258 | 321 |
| Production Volume (KG) | 191,512 | 335,967 | 563,545 | 251,703 |
| Value (THB) | 11,490,720 | 24,828,385 | 42,748,141 | 21,466,435 |
Promote in the areas of Chiang Mai, Chiang Rai, Lamphun, Lampang, Nan, and Mae Hong Son provinces.
oh-kad project
Pun-Hug Project
he company has established the ‘Punhug’ project, which is a project created to help society. It was established in 2015 with the intention of delivering love to everyone and wanting everyone to have good health. The Punhug project consists of various activities, for example...
Yim-Noi Yim-Yai Project
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Phee Pan Nua Community Project
The community of Phee Pan Nua, Omkoi District, Chiang Mai Province, is a community living in the highlands. The company sees the importance of helping to support and develop living conditions, careers, and education by helping to build school buildings, supporting educational equipment, feeding the community, building water tanks in Phee Pan Nua School to improve the living conditions of the community. There are continuous activities to support the Phee Pan Nua community.
Occupational Health, Safety, and Work Environment Management
The management of occupational health, safety, and the work environment has a direct impact on the health and quality of life of employees at all levels, as well as relevant stakeholders, and is critical to ensuring business continuity. The Company is therefore committed to eliminating hazards and reducing risks related to occupational health, safety, and the work environment based on assessed risks and other relevant factors. To support this commitment, the Company has established a “Safety, Occupational Health, Work Environment, and Environmental Policy”, with a strong emphasis on strict compliance with applicable laws and regulations. The policy focuses on ensuring workplace safety, promoting employee health and well-being, and maintaining a safe working environment. The Company aims to reduce, control, and prevent workplace accidents, with a goal of achieving “Zero Accidents.”
In 2024, the Company recorded zero work-related fatalities among employees. However, the Lost Time Injury Frequency Rate (LTIFR) increased by 0.03 cases per 1,000,000 working hours compared to 2023. The top three most common types of workplace incidents were 1. Cuts, lacerations, or puncture wounds caused by sharp objects 2. Injuries from falling objects 3. Slips, trips, and falls
The Company has conducted analyses and implemented corrective actions to reduce and prevent such incidents. It remains committed to lowering workplace injury rates in line with organizational targets by enhancing the effectiveness of control measures, developing both short-term and long-term improvement plans, and conducting site-level engagement to review operational standards. Additional safety precautions and workplace environment improvements have also been implemented comprehensively across operations.
In 2024, the Company organized 15 initiatives to promote occupational health, safety, and work environment awareness within the organization. These activities aim to foster a strong safety culture and raise awareness among employees.
| Incident Type | Main Causes | Preventive Measures |
|---|---|---|
| 1. Cuts, Lacerations, or Puncture Injuries from Objects |
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| 2. Injuries from Falling Objects |
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| 3. Slips, Trips, and Falls |
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