Grill & Ground Brand
Food & Beverage Business Under the Brand "Grill & Ground"
Grill & Ground is the newest brand, building on the group's expertise in organic vegetables grown on its own farms, Grill & Ground reinvents the "Steak & Salad Bar" concept under the idea "Fresh from the Ground. Fired on the Grill.", pairing farm-fresh produce with premium grilled steaks. This isn't just about "All You Can Eat" — it's about "All You Can Experience," a dining experience that's fun, lively, and genuinely premium at an accessible price (Premium but Generous). Enjoy your way with 150+ items — savory, sweet, and drinks — across 7 main zones:

Harvest Bar
Farm-fresh organic produce for a salad bar you build yourself — over 150 items of organic vegetables, fruits, and seasonal picks.

Soup & Pasta
Comfort food made fresh all day, from rich, hearty soups to fragrant fresh pasta.

Fresh Bake Corner
Freshly baked, buttery breads every day, plus fresh-baked treats to help yourself to.

Beverage Bar
Refresh your way — fruit juices, fresh drinks, and signature specials.

Live Culture Yogurt Bar
Yogurt and toppings that are fun to mix yourself — a balance of indulgent and refreshing, a taste that keeps you coming back.

Roll & Toss
A live station where every dish is tossed fresh in front of you — salads, yum, and signature dishes, customized your way.

Tokyo Sweet Bar
Tokyo-style sweets made fresh at a live station — irresistible desserts that complete every meal for a perfect finish.