Social Activities

Ethnic minority groups and rural communities are often among the most marginalized members of society. Traditionally, they have led simple lives, relying on agriculture in remote highland areas that are far from urban development and have limited access to education and other forms of social development. Most people in these communities earn their living through farming, and as a result, their quality of life generally lags behind that of the broader population.

Today, in an era of rapid change, although greater convenience and development have brought many benefits, they have also created numerous challenges. People must adapt from a simple way of life to one that is increasingly competitive and stressful. To keep pace with modern society and live harmoniously within it, many strive to adapt to these changing conditions. However, due to their limited opportunities, they are often at a disadvantage when competing with more developed groups.

Recognizing the importance of education and the well-being of the students and community of Phee Pan Nuea School, Ohkajhu initiated this project to support and improve the quality of life within the community. Funds generated from customers participating in the annual vegetarian festival campaign were used to organize activities and provide support to the Phee Pan Nuea community. These activities included providing meals, donating clothing and dining utensils, organizing community engagement activities, and constructing a school building.

1. To support educational facilities.
2. To improve quality of life.
3. To strengthen community resilience.

1. Publicize the company's community activities.
2. Hold meetings to plan and coordinate the process of entering and engaging with the community.
3. Implement activities as planned to achieve the project objectives.
4. Prepare a summary report of the project outcomes and communicate the results to customers.
5. Promote other initiatives related to the development of the Phee Pan Nuea community.