To help distribute organic rice from local farmers to health-conscious consumers.
Project Lead
Khun Jirayuth Puwapoonpol
Timeline
September 1, 2021
Budget
16,000 THB
Alignment with Corporate Vision, Mission & Policy
Giving Back to Society
Background & Rationale:
Ban Dok Kham, Nam Phrae Subdistrict, Phrao District, Chiang Mai Province, cultivates rice using organic farming practices. Natural fertilizers are used, including bat guano collected once a year from Wat Tham Dok Kham and golden apple snails, which are converted into organic fertilizer. The area is an important upstream watershed with fertile soil enriched by natural sediment deposits. These natural conditions contribute to the distinctive aroma and quality of the rice. As a result, the rice produced by farmers in Nam Phrae Subdistrict is organically grown using naturally occurring organic matter.
Objectives:
To support local farmers.
To provide customers with high-quality products.
Key Targets
Ohkajhu customers
Area of Implementation
Ohkajhu branches in Bangkok and Chiang Mai
Key Activities
Prepare 400 packs of products for sale, comprising 80 packs each of Organic Three-Color Brown Rice, Organic Riceberry Brown Rice, Polished Japanese Rice, Organic Jasmine Brown Rice, and Organic Fancy Unpolished Rice.
Prepare the equipment and personnel required to carry out the activity in collaboration with the marketing team.
Launch product sales at store branches on 1 September 2021.
Monitor the project outcomes and promote the project.
Sponsorship
-
Expected Outcome
Customers enjoyed organically grown rice as part of a healthy diet.
