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Social Activities

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Pun Hug COVID-19 – Organic Salad Donation Activity

Project
Pun Hug COVID-19 Support Initiative
Strategic Plan
Organic Salad Pick-and-Donate Activity
Project Overview
Donation of funds to medical professionals and healthcare personnel.
Project Lead
Jirayuth Puwapoonpol
Timeline
2020 – 2021
Budget
Donation of customer contribution funds to hospitals based on the total amount collected.
Alignment with Corporate Vision, Mission & Policy
Giving Back to Society
Background & Rationale:

During the continued outbreak of COVID-19 in Bangkok and neighboring provinces, healthcare professionals remained at the forefront of responding to the pandemic. To express appreciation and provide encouragement to medical staff and nurses, Pluk Phak Phuea Rak Mae Co., Ltd., operating under the brand name “Ohkajhu,” launched the “Ohkajhu Sharing Kindness Against COVID-19 2021” project as part of its commitment to giving back to society.

Through this initiative, Ohkajhu donated 100 boxes of grain salad each day to medical teams and nurses. The project also organized a “Pick & Donate" campaign at participating hospitals, where visitors could take a bag of organic salad and make a voluntary donation. All proceeds collected were donated directly to the respective hospitals. Approximately 500–1,000 bags of organic salad were distributed each day through the campaign, with all donations contributed to support the participating hospitals.

Objectives:
  1. To encourage and support frontline healthcare workers.
  2. To provide organic vegetables to the general public.
  3. To donate the proceeds to support medical services.
Key Targets
Medical staff and healthcare workers
Area of Implementation
Hospitals in Bangkok and Chiang Mai
Key Activities
  1. Select participating hospitals in Chiang Mai and Bangkok.
  2. Prepare and submit a request letter to conduct the activity.
  3. Prepare the equipment and personnel required for the activity.
  4. Prepare products for distribution during the activity.
  5. Donate the total amount of funds raised to the participating hospitals.
  6. Monitor the project outcomes and promote the project.
Sponsorship
Preparation and submission of a request letter seeking permission to conduct the activity at the hospital.
Expected Outcome
The public received organic vegetables, while the brand gained promotional exposure.
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