Consumer demand for safe agricultural products, particularly vegetables, continues to increase. However, excessive and improper use of chemicals in agricultural production affects the health of both farmers and consumers, while the supply of safe produce remains insufficient to meet growing demand. Many farmers lack the motivation, knowledge, and skills required to produce safe agricultural products, and there is limited connection between producers, traders, and consumers. To address these challenges, Ohkajhu serves as a link between organic farmers and customers, promoting the consumption of high-quality, safe agricultural products through this initiative.
Objectives:
To build trust among customers and farmers.
To provide organic vegetables to the general public.
To use the donation proceeds to support national sustainability initiatives.
Key Targets
Farmers and customers
Area of Implementation
Ohkajhu branches in Bangkok and Chiang Mai.
Key Activities
Publicize the activity.
Prepare and submit a request letter to conduct the activity.
Prepare the equipment and personnel required for the activity.
Prepare products for distribution during the activity.
Donate all funds raised to the designated projects.
Monitor the project outcomes and promote the project.
Sponsorship
Preparation and submission of a request letter seeking support for the activity.
Expected Outcome
The public received organic vegetables, while the brand gained promotional exposure.
