Social contribution and development through charitable donations
Project Lead
Mr. Jirayuth Puwapoonpol
Timeline
Year 2019
Budget
Donation contributions collected at store branches
Alignment with Corporate Vision, Mission & Policy
Corporate Social Responsibility (Giving Back to Society)
Background & Rationale:
This project was established to promote sustainable agriculture and support the growth of safe agricultural products. Currently, consumers are increasingly demanding safe and chemical-free vegetables. However, many farmers still use excessive or improper chemical substances in production, negatively affecting both farmers’ and consumers’ health. In addition, the supply of safe vegetables is insufficient to meet growing market demand because many farmers lack motivation, knowledge, and skills in producing safe agricultural products. There is also limited connection between producers, traders, and consumers, resulting in a restricted safe-food market in Thailand. Therefore, Ohkajhu aims to act as a bridge between organic farmers and consumers in order to encourage the consumption of high-quality and safe agricultural products, leading to the establishment of this project.
Objectives:
To build trust among customers and farmers
To provide organic vegetables to the general public
To utilize donation income in supporting social and community sustainability
Key Targets
Farmers and customers
Area of Implementation
Ohkajhu restaurant branches in Bangkok and Chiang Mai
Key Activities
Promote and publicize the activity
Prepare official documents to request permission for the activity
Prepare equipment and staff for implementation
Arrange products and materials for the activity
Donate all collected funds to related projects
Monitor outcomes and continue project public relations
Sponsorship
Assistance in preparing official request documents for conducting the activity
Expected Outcome
The public gains access to organic vegetables while enhancing brand awareness and public relations.
