Pineapple Sharing Activity (Agricultural Oversupply Support Program)
Project
“Pun Hug Pineapple” Project
Strategic Plan
Pineapple Sharing Activity (Agricultural Oversupply Support Program)
Project Overview
Financial donation support for farmers
Project Lead
Mr. Jirayuth Puwapoonpol
Timeline
Year 2018
Budget
Donation contributions collected through the pineapple sharing activity
Alignment with Corporate Vision, Mission & Policy
Giving Back to Society
Background & Rationale:
Many agricultural products continue to face oversupply and declining market prices, causing hardship for farmers who have sought urgent solutions to reduce their difficulties. Ohkajhu helped create opportunities to distribute excess agricultural products through the “Pun Hug Sharing Project,” which effectively reduced product waste and spoilage while supporting farmers.
Objectives:
To build trust among customers and farmers
To provide organic agricultural products to the public
To utilize donation income in supporting social and economic sustainability
Key Targets
Farmers and customers
Area of Implementation
Siam Square Soi 2
Key Activities
Promote and publicize the activity
Prepare official request documents for conducting the activity at Siam Square
Prepare equipment and personnel for implementation
Arrange products and supplies for the activity
Donate all collected proceeds to pineapple farmers
Monitor outcomes and promote the project
Sponsorship
Assistance in preparing official request documents for conducting activities in the area
Expected Outcome
The public gains access to organic agricultural products while enhancing brand awareness and public relations.
