Social Activities

“Pun Hug Sharing” Chiang Mai University Agriculture Fair Project

Organic Salad Sharing Activity at the Chiang Mai University Agriculture Fair

Social contribution and development through charitable donations

Mr. Jirayuth Puwapoonpol

Year 2018

Donation contributions collected during the Chiang Mai University Agriculture Fair

Giving Back to Society

This project was established to promote sustainable agriculture and support the growth of safe agricultural products. Consumers are increasingly seeking safe and chemical-free vegetables, while many farmers still rely on excessive or improper chemical use in agricultural production, affecting the health of both producers and consumers. In addition, the supply of safe vegetables remains insufficient to meet growing demand because many farmers lack motivation, knowledge, and skills in producing safe agricultural products. There is also limited linkage between producers, traders, and consumers, resulting in a restricted safe-food market in Thailand. Therefore, Ohkajhu acts as a bridge between organic farmers and consumers to encourage the consumption of high-quality and safe agricultural products.

1. To build trust among customers and farmers
2. To provide organic vegetables to the general public
3. To utilize donation income in supporting social and community sustainability

Farmers and customers

Chiang Mai University Agriculture Fair

1. Promote and publicize the activity
2. Prepare official request documents for conducting the activity at the university
3. Prepare equipment and personnel for implementation
4. Arrange products and supplies for the activity
5. Donate all collected proceeds to related projects
6. Monitor outcomes and promote the project

Assistance in preparing official request documents for conducting the activity

The public gains access to organic vegetables while enhancing brand awareness and public relations.