Social Activities

Organic Agricultural Product Development Program

1. Organic Agriculture Development Plan
2. Research and Development (R&D) Plan
3. Farmer Network Development Plan

1. Strategic Project
2. Partnership with Academic Institutions
3. Food and Agricultural Innovation

The project is overseen by the management, with the Corporate Social Responsibility (CSR) team, in collaboration with the Farm Department, Quality Control (QC), and Product Development (IDE) teams, serving as the primary responsible units for implementation.

The project has a duration of 3–5 years.

1. Research and Development (R&D) budget
2. Farmer support budget

Approximately THB 500,000 – 1,000,000 per project

1. Aligned with the Company’s vision to be a leader in healthy food, emphasizing organic standards, consumer safety, and sustainable development
2. Strengthens the supply chain from upstream sources
3. Creates product differentiation through Healthy, Organic, and Innovation concepts

1. Demand for safe and organic agricultural products is increasing
2. Farmers still lack sufficient knowledge and support
3. The Company aims to develop raw materials with quality control from the source

1. Develop high-quality organic agricultural raw materials
2. Reduce the use of chemicals in the production process
3. Drive innovation in healthy food
4. Increase farmers’ income and capabilities
5. Ensure the sustainability of the Company’s supply chain

1. Establish at least 100 rai of organic rice cultivation area
2. Engage at least 20 participating farmers
3. Reduce chemical usage by at least 80%
4. Develop at least 2 new products

Chiang Mai Province and affiliated farmer network areas

1. Drive research and development of high-quality crop varieties
2. Select and onboard farmers into the program
3. Deliver capacity-building programs in organic agriculture
4. Pilot cultivation with rigorous quality control at every stage
5. Implement inspection and certification processes
6. Source raw materials for further product innovation and development
7. Continuously refine processes to ensure long-term success

1. Research and Development (R&D) funding support
2. Strategic collaboration with academic institutions
3. Marketing support to enhance product commercialization